SBI Smart Money: Trading App designed to facilitate more transactions
Challenge In its foray of new-age trading and focus on engaging users digitally, SBI securities needed a transformation which was comprehensive and created an enabling environment for its ecosystem. With SBI Smart Money, SBI Cap securities, wanted to revamp their existing application to come up to speed with the competition. The app required to be […]
Reliance Smart Money: Redefining investment category
Challenge Investment portals are dime a dozen. While most of them are highly transactional in nature allowing users to manage and transact, a few others provide very little value to online users allowing them to only view their portfolios online while managing the whole process offline. Reliance Smart Money was conceptualized as a groundbreaking, innovative […]
Axis Bank: Transforming Experiences Across Platforms and Ecosystems
Challenge In its foray of new-age banking and focus on engaging users digitally, Axis needed a transformation which was comprehensive and created an enabling environment for its entire ecosystem. A challenge was to rethink and build a suite of solutions which could empower all stakeholders in their journey with Next-generation banking tools, resolving user pain […]
Axis Direct: On a mission to demistify investments
The Challenge Axis Direct envisioned to develop an interactive, clutter-free, consistent and intuitive platform which would guide users by displaying the right info at the right time, enabling them to take appropriate decisions to invest. A challenge was to provide smart and contextual content, value propositions which could add up to the user experience and […]
Religare Securities: Re-imagining the trader’s favorite online portal
Challenge RSL is one of the market-leading securities firms in India serving over 8 lakh clients across both Offline and Online platforms. Through its extensive footprint extending to over 500 cities, the company offers broking services in Equity, Currency and Commodity (through its subsidiary Religare Commodities Limited) as well as depository participant services. A product […]
Finodex: Smart investment tools for the smart user
The Challenge Finodex creates tools which are backed by analysis that helps users strategize and invest in the stock market. The team needed to build an application that provided an easy way to access and use varied investment tools from the perspective of different investors. Increased access required the application to be responsive across different […]