SBI Smart Money: Trading And Investing Made Efficient
Our Strategy The Thinker Approach We formed a visioning team with members of the SBICAP Securities team to engage with the key stakeholders to engage effectively. Competitor benchmarking and analysis when conducting an audit helped us gain useful insights, allowing us a clear view of the gaps in user experience the other brands are leaving. […]
Reliance Smart Money: Redefining The Investment Category
Our Strategy The Thinker Approach We embarked on the project by conducting a workshop involving every stakeholder to understand the intent behind the vision clearly. During the workshop, we conducted research, analysis, and documentation leading to a strategy that defined tangible elements of the product. On deep-diving through the competitive landscape, we discovered many gaps […]
Axis Bank: UX Transformation Across Touchpoints
Our Strategy The Thinker Approach Stakeholder workshops helped our team arrive at a shared vision for each of the solutions to be designed. This also allowed us a clearer vision of the business and technical challenges right at inception, enabling smoother coordination at every stage. User perspective was highlighted during the entire design process with […]
Axis Direct: On A Mission To Demystify Investments
Our Strategy The Thinker Approach The advent of the project was marked with a stakeholder workshop to ensure our team aligns perfectly with the vision and needs of the leadership at Axis Bank. User needs and requirements were studied to understand and strategize for the quintessential features of the platform. This helped us develop a […]
Religare Securities: Re-imagining the trader’s favorite online portal
Our Strategy The Thinker Approach We began the project with a stakeholder workshop to understand the business requirements and visions of this platform. The workshop helped us align ourselves with the goals set by the Religare team. We followed it with user interviews and segmentation to develop better user personas. This helped us define design […]
Finodex: Smart investment tools for the smart user
The Challenge Finodex creates tools which are backed by analysis that helps users strategize and invest in the stock market. The team needed to build an application that provided an easy way to access and use varied investment tools from the perspective of different investors. Increased access required the application to be responsive across different […]