5 approaches to superior Enterprise UX

IT powered enterprises have come a long way, from digitizing operations and streamlining processes in the last decade to automation, data intelligence and resource optimization today. In this context; and being at the helm of affairs strategizing enterprise UX work at my company, I have a few insights to share.

Hari Nallan

At the core of it all, is using user centred design processes to define superior experiences; thereby paving way for usable and enjoyable IT experiences. There are many studies from the past, which indicate that organizations that keep their employees engaged achieve superior productivity compared to the organizations that don’t.

In order that we achieve better employee engagement through our IT initiatives, I would recommend a 5 UX approaches from my experience in this domain.

 

1. Place Your Users at the Centre of it all

Of course, user Centred Design means exactly that! But the question is, how do we do this?

It is not exactly a difficult thing to achieve, provided we have the necessary understanding in place and a commitment to practice this approach. We must start by defining Personas. A Persona is a notional user of your application and she/he embodies certain behavioural characteristics and has a specific set of needs.

When we define personas, we empathize with our users and think through their goals, needs, points of delight and failure; thereby understanding their latent needs. This is the very first step to conceptualize a good product, the user centred way… and the most important one!

2. Map and Deliver for Interdependencies

An organization has several people, all playing their roles and interdependencies are extremely important.  Many of the enterprise application I use, fail to cater to those organizational characteristics and thus, lead to great amounts of frustration while using them. We can create great User Experiences by defining roles first and then, mapping interdependencies among them. By mapping and designing our application in a way it accommodates those interdependencies, we will be making the whole experience friction free and intuitive for our users.

3. Design to Make Journeys Memorable

We could first start by defining our user journeys. A user journey is a story-telling way of mapping a sequence of events, actions or tasks that user undertakes while using our application. While defining journeys and creating a journey map in detail, we will be able to understand and visualize specific areas of interest. Each step in a user journey is an opportunity for us to delight the user; and make their journeys memorable for them.

4. Focus on Quality, not Quantity of Features

This is the trickiest part! Gone are those days when enterprise applications meant a host of features, cluttered dashboards and layers after layers of functionality. With the advent of mobility, the focus is on doing a few things very well instead of doing many things thoughtlessly.

With each feature comes a set of test cases and a bunch of user comprehension issues… with organizations geographically spread and with people from multiple demographics and cultural backgrounds working for the same organisation, the challenges are further complicated.

In this context, it is only prudent that we focus only on what is absolutely important and build the best possible experience for those finite set of features.

5. Enable Easy Handoffs

Enterprises are all about handoffs, aren’t they? At the crux of managing productivity is managing handoffs well. A delay, error or issue at just one of the several steps could mean cascading effect that could threaten the entire organization’s productivity. In most of the enterprise applications I have seen, handoffs are still expected to happen through email or chat conversations. 

I have a serious problem when something important gets stacked in those umpteen conversations that I never visit, only to realize much later that I missed handing off something very critical! We need to understand that handling handoffs in our UX is extremely critical and it needs much more consideration than entertaining animations and visuals.

With more and more standardized tasks getting automated and humans at the threat of losing their jobs to bots, there is unprecedented pressure on our people to move up the value chain. While this is happening on one hand, on the other, we have a host of IT initiatives shaping up across our enterprises that are expected to make our people more and more productive. 

In this context, there is no doubt that it is the User Experience of IT that will create the next best organization by empowering its employees. The time to act to this effect is Now!
Hari Nallan

Hari Nallan

Founder and CEO of Think Design, a Design leader, Speaker and Educator. With a master's from NID and in the capacity of a founder, Hari has influenced, led and delivered several experience driven transformations across industries. As the CEO of Think Design, Hari is the architect of Think Design's approach and design centered practices and the company's strategic initiatives.

 

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