Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Making Remote Design teams happen
An important element of a designer’s life is to constantly think about innovative workarounds to challenges their customers face. Design thinking here is not just a methodology but an entire attitude of shifting our focus from reacting to constructive and collaborative responsiveness. In times when Global Inc. is reconsidering how to reorganize work in the […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
How to carry out remote design workshops
Workshops remove participants from their everyday contexts and place them in a context that provokes reflection and innovation. But how to promote this evocation in the context where all participants have joined in virtually, separated by physical distances? As leaders worldwide prepare for a different way of working together, we explore a new reality of […]
CX Design Vs. UX Design
Over the past years concepts like Customer Experience Design (CX) and User Experience Design (UX) have become increasingly relevant. Oftentimes CX design and UX design are used as interchangeable concepts, which can be confusing and lead to misunderstandings. So what are we talking about when we are talking about UX and CX? Are the two […]
Reasoning: The synapse between critical thinking and design thinking
Thinking critically and the approach of reasoning itself, can become a precursor to an innovative solution for the problem proposed at hand. Designers have long employed different methods of reasoning to create the most relevant and innovative solution for their customers. Hari Nallan & Mohita Jaiswal – August 2019 If you were to create a […]
UCD Vs. Design Thinking
Businesses, governments, educational and social institutions alike are asking some common big questions today. How can we navigate the disruptive forces of technology and globalism and create viable solutions which allow us to respond to rapid change? How can these solutions cater to the development of both individuals and societies in general? Hari Nallan & […]
Ed Techs Increasing Focus on UI, UX, Design, and Digital Trends
It’s true that you have to keep in mind a wide range of characteristics that impact the design of all educational products, but it is inevitable for companies to have a key focus on the importance of the blend of design and digital trends to create products with an edge. Hari Nallan & Mohita Jaiswal […]
Gamification in education: Why, What and How
There is no doubt that gamification is a concept that has quite penetrated the education industry. In this article, you will read why, what and how about gamification in education and some fundamental concepts. Mohita Jaiswal – March 2019 Imagine yourself in a classroom learning about ecosystems. Imagine yourself in a classroom learning about […]