11 Elements to Consider When Designing a Mobile Application

11 Elements to Consider When Designing a Mobile App

In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their daily routine. And with a mobile application designed to cater to every need of a […]

Atomic Design: A Guide to Improving Workflow

Atomic Design - Banner

As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are organized, structured, and scalable. Stuti Mazumdar & Vidhi Tiwari –   May 2024 This comprehensive […]

Essential Principles for User-Centered Mobile Design

Decorative image showcasing user on a phone.

With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences have taken precedence over traditional user experiences. Stuti Mazumdar & Vidhi Tiwari – April 2024 […]

The Critical Advantages of a Mobile-First Strategy

Decorative image with icons related to all mobile experiences.

In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences. Stuti Mazumdar & Vidhi Tiwari –   April 2024 Moreover, businesses are constantly seeking ways to stay […]

A Developer’s Guide To Voice User Interface Design

Decorative image to display the elements used in voice-assisted user experiences.

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]

Digital Accessibility: Journey to Inclusion

Pictorial representation of accessibility in various forms including layout, colors and hues, and voice-based interfaces.

Digital accessibility is all about creating websites, apps, and internet technologies – that is, digital experiences, accessible to anyone, regardless of the impairment they face. The purpose of designing with accessibility in mind is to provide a more unbiased internet experience for all; one where the experience, perception, accessibility, understanding, interaction, and participation with fellow […]

Above The Fold VS Below The Fold: Does It Matter In 2024?

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With […]

The Complete Guide to Designing for visionOS

TL;DR—A few key takeaways from this guide:  Design for eye comfort, precision and control, accessibility, and innovation.  Use a consistent visual style, clear and concise labels, and feedback to let users know what is happening.  Test your designs with users to make sure they are accessible and enjoyable to use. Stuti Mazumdar & Bhavini Kumari […]

Designing for Data creation, moving beyond Data driven Design

Designing for Data Creation: Evolving Beyond Data-Driven Design.

Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context, motivations, and intent behind the data to make it useful enough. We explore how design […]

Luxury with Digital: A way forward

What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider experiencing the same in your next digital purchase, as you maneuver through your next digital […]