Conducting stakeholder interviews: 12 Golden Rules
As a User Researcher at ekino, I have often started a UX design project with an immersion phase with our clients. This first step allows our teams to fully understand the objectives, the players, the stakes and the constraints underlying their mission. To do this, we take part in stakeholder interviews. Laetitia Pouilly – […]
Remote Design Research: Approaches and Methods
A user-focused approach to design research has always aided the process of product development through creating objective results based on understanding how users think, interact and engage with a product or service. Pratishtha Aswal & Mohita Jaiswal – June 2020 While probing and observation methods find popularity to understand user beliefs and perceptions, we […]
Understanding Website Content Accessibility Guidelines
As companies continue to bring unique and innovative digital solutions to the market, it’s imperative they take the necessary steps to become WCAG 2.0 compliant. With 1 in 4 adults living with a disability in the US, companies have an opportunity to be proactive in their approach and execution of accessibility as opposed to reactive. The […]
How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Making Remote Design teams happen
An important element of a designer’s life is to constantly think about innovative workarounds to challenges their customers face. Design thinking here is not just a methodology but an entire attitude of shifting our focus from reacting to constructive and collaborative responsiveness. In times when Global Inc. is reconsidering how to reorganize work in the […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
How to carry out remote design workshops
Workshops remove participants from their everyday contexts and place them in a context that provokes reflection and innovation. But how to promote this evocation in the context where all participants have joined in virtually, separated by physical distances? As leaders worldwide prepare for a different way of working together, we explore a new reality of […]
CX Design Vs. UX Design
Over the past years concepts like Customer Experience Design (CX) and User Experience Design (UX) have become increasingly relevant. Oftentimes CX design and UX design are used as interchangeable concepts, which can be confusing and lead to misunderstandings. So what are we talking about when we are talking about UX and CX? Are the two […]