SaaS Onboarding Design: How Day 1 Predicts Retention
For SaaS products and the environments they are utilized in, velocity is everything. Products evolve rapidly, new competitors emerge every year, and customer expectations shift before they even hit the markets. Yet amid this flux, one truth has become inescapable: your user’s first experience inside the product defines your next six months of engagement, retention, […]
Preparing for the Next UI UX Paradigm Shift: Human–AI Systems
For over a decade, mobile design has been the dominant paradigm of digital interaction. From using only responsive grids to designing IAs according to thumb zones for efficiency, from leveraging infinite scrolls to using engaging micro-interactions, mobile-first design frameworks took the world by storm, defining not just how users experience the digital world, but also […]
The 3 Second Rule That Impacts Conversion Rates
Every detail of a user journey in an e-commerce product matters, but none more so than the checkout. You can drop the biggest lead magnets for acquisition, build the most engaging product pages, provide users with compelling offers, and even drive users all the way to the cart. Yet if checkout feels clunky, trust in […]
Balancing UX with Regulatory Compliance in Fintech Design
The financial services industry has entered a decisive moment. In 2025, financial institutions aren’t just competing on interest rates, product features, or accessibility. They are competing on building experiences that move the industry. And in finance, experience must coexist with compliance. For industry leaders and other players in the fintech and banking market, compliance isn’t […]
Ego-system vs Eco-system: A Systems Thinking Perspective
At its crux, UI/UX design has always been about creating experiences—digital or otherwise—for people. But too often, design still slips into what can be called an ego-system mindset, a mode where design or product decisions are made based on organizational requirements, stakeholder opinions, and the likes, rather than the broader ecosystem of users, technology, and […]
What Makes Us Great at Designing for Social Good?
UI/UX design, at its best, is not just about creating beautiful interfaces or friction-free user journeys, working toward an end goal for users. It’s about shaping lives through digital products. At Think Design, we believe that design carries the power to drive meaningful change, especially when applied to causes that touch society’s most pressing challenges—education, […]
Is Generative UI the Future of UX?
In the evolving landscape of user experiences as digital products used by people everyday, AI has begun to shape not just the backend logic of systems, but the very interfaces users see and interact with. A new term has, thus, entered the vocabulary often thrown around design teams, Generative UI. It includes interfaces that are […]
Why We Get Hooked: Exploring Product Loyalty
We live in an era where alternatives to popular digital products sprout every month. Product loyalty at these times might seem like a relic of the past. After all, users can abandon your app with a single swipe or uninstall your product within seconds. And yet, some products have you coming back every day. Refreshing […]
Designing Empty States That Convert: Turning Dead Ends Into Strategy
In the world of digital design, corporations are often obsessed with bringing the users closer to the desired business goal—one that brings them closer to the targeted sales, predicted impressions, required sign-ups, etc. They manifest as carts with a high order value, populated dashboards in a SaaS tool, longer activity time on a social media […]
What UX for AI Products Must Solve in 2025
With a rapid adoption of AI products across industries, they will no longer be novel. They will be expected to be a part of any experience. From simple background removal tools in design platforms to AI-powered email responses and content generation, artificial intelligence has steadily integrated itself greatly into our everyday digital behavior. To the […]