PayBima: A Digital Insurance Platform for an Omnichannel Experience
Our Strategy The Thinker Approach Understanding that the project required immediate initiation, our team quickly immersed itself in the intricacies of the insurance landscape. We conducted extensive secondary research on competitors and performed primary user journey analysis to identify critical pain points faced by potential customers. These essential insights uncovered during our initial analysis laid […]
SBI Smart Money: Trading And Investing Made Efficient
Our Strategy The Thinker Approach We formed a visioning team with members of the SBICAP Securities team to engage with the key stakeholders to engage effectively. Competitor benchmarking and analysis when conducting an audit helped us gain useful insights, allowing us a clear view of the gaps in user experience the other brands are leaving. […]
Airtel Payments Bank: Powering India’s first payments bank with Design
The Challenge Present in 14 languages, Airtel Payments bank reaches out to its diverse user base through customized product offerings. The bank envisaged to be recognized as a financial service provider beyond just telco transactions. In a competitive market for financial solutions, the challenge was to be the preferred payment option for transactions. A major […]
Zafin Analytics: Modernizing Financial Institutions
Our Strategy The Thinker Approach We evaluated the project requirements and began aligning ourselves with the client’s vision. After carefully examining the current platform, we conducted a thorough competitor audit to comprehend the industry norms. We created the UX vision and strategy and recommended adopting the user-centric design methodology according to the scenario. Insights We […]
Reliance Smart Money: Redefining The Investment Category
Our Strategy The Thinker Approach We embarked on the project by conducting a workshop involving every stakeholder to understand the intent behind the vision clearly. During the workshop, we conducted research, analysis, and documentation leading to a strategy that defined tangible elements of the product. On deep-diving through the competitive landscape, we discovered many gaps […]
Axis Bank: UX Transformation Across Touchpoints
Our Strategy The Thinker Approach Stakeholder workshops helped our team arrive at a shared vision for each of the solutions to be designed. This also allowed us a clearer vision of the business and technical challenges right at inception, enabling smoother coordination at every stage. User perspective was highlighted during the entire design process with […]
Axis Bank RM: Empowering Relationship Managers through a range of apps
Challenge We were envisioning this initiative to be beyond mere digitization. It meant mapping and re-imagining workflows, envisioning platforms and products, interconnecting information, tools and business processes and charting a path to creating tangible, usable and valuable products in the hands of on-ground relationship managers. Being a large bank and one of the busiest in […]
Axis Direct: On A Mission To Demystify Investments
Our Strategy The Thinker Approach The advent of the project was marked with a stakeholder workshop to ensure our team aligns perfectly with the vision and needs of the leadership at Axis Bank. User needs and requirements were studied to understand and strategize for the quintessential features of the platform. This helped us develop a […]
Religare Securities: Re-imagining the trader’s favorite online portal
Our Strategy The Thinker Approach We began the project with a stakeholder workshop to understand the business requirements and visions of this platform. The workshop helped us align ourselves with the goals set by the Religare team. We followed it with user interviews and segmentation to develop better user personas. This helped us define design […]
KryptoGraphe: Crafting A Cryptocurrency Portfolio Tracker
Our Strategy The Thinker Approach The project began with a stakeholder workshop that allowed our team to interact with the stakeholders and understand the business goals and requirements. Since the app was the first in the category, the team dedicated time to craft an enhanced experience by paying attention to the key aspects of the […]