SBI Smart Money: Trading App designed to facilitate more transactions
Challenge In its foray of new-age trading and focus on engaging users digitally, SBI securities needed a transformation which was comprehensive and created an enabling environment for its ecosystem. With SBI Smart Money, SBI Cap securities, wanted to revamp their existing application to come up to speed with the competition. The app required to be […]
Airtel Payments Bank: Powering India’s first payments bank with Design
The Challenge Present in 14 languages, Airtel Payments bank reaches out to its diverse user base through customized product offerings. The bank envisaged to be recognized as a financial service provider beyond just telco transactions. In a competitive market for financial solutions, the challenge was to be the preferred payment option for transactions. A major […]
Zafin Analytics: Data Design for financial institutions
Challenge The current portal was challenged with insufficient user engagement and necessitated a UI that generates interest, integrates navigation which is seamless and information gets presented in a way which allows users to make decisions and prioritize their data. Zafin’s leadership envisioned to create an intuitive and data-driven dashboard which helps users to make informed […]
Reliance Smart Money: Redefining investment category
Challenge Investment portals are dime a dozen. While most of them are highly transactional in nature allowing users to manage and transact, a few others provide very little value to online users allowing them to only view their portfolios online while managing the whole process offline. Reliance Smart Money was conceptualized as a groundbreaking, innovative […]
Axis Bank: Transforming Experiences Across Platforms and Ecosystems
Challenge In its foray of new-age banking and focus on engaging users digitally, Axis needed a transformation which was comprehensive and created an enabling environment for its entire ecosystem. A challenge was to rethink and build a suite of solutions which could empower all stakeholders in their journey with Next-generation banking tools, resolving user pain […]
Axis Bank RM: Empowering Relationship Managers through a range of apps
Challenge We were envisioning this initiative to be beyond mere digitization. It meant mapping and re-imagining workflows, envisioning platforms and products, interconnecting information, tools and business processes and charting a path to creating tangible, usable and valuable products in the hands of on-ground relationship managers. Being a large bank and one of the busiest in […]
Axis Direct: On a mission to demistify investments
The Challenge Axis Direct envisioned to develop an interactive, clutter-free, consistent and intuitive platform which would guide users by displaying the right info at the right time, enabling them to take appropriate decisions to invest. A challenge was to provide smart and contextual content, value propositions which could add up to the user experience and […]
Religare Securities: Re-imagining the trader’s favorite online portal
Challenge RSL is one of the market-leading securities firms in India serving over 8 lakh clients across both Offline and Online platforms. Through its extensive footprint extending to over 500 cities, the company offers broking services in Equity, Currency and Commodity (through its subsidiary Religare Commodities Limited) as well as depository participant services. A product […]
KryptoGraphe: Cryptocurrency Portfolio Tracker
Challenge Conceptualizing and creating an award winning app from scratch doesn’t come easy. When we started, what seemed to be a simple mobile app with API integrations actually ended up becoming visual branding challenge in addition to ui ux design challenge. Firstly, the concept of brand, color and stance needed to be determined appropriately… we […]
IDBI Federal: Transforming a legacy product
Challenge Life insurance is still sold through agents, but people have also started applying online. Which means, that as UX designers, we need to design for two kinds of users – the ones who complete the entire journey online as well as those who are still adapting to the digital medium. Designing for different customer […]