Airtel Xstream: Impacting 100 Million Users Through Superior UX Design
Our Strategy The Thinker Approach We commenced the OTT app UX design project, by aligning ourselves with all stakeholders to ensure seamless collaboration. In fact, it was only after conducting a workshop to understand Airtel’s current product, vision, and challenges, that we set a common vision and initiated building different platforms ground up. Airtel had […]
OTT Platform UI UX Design for ZEE5: Defining New – Age Entertainment
Our Strategy The Thinker Approach Channelling our expertise and experience of working on OTT platform UI UX design into the project, our team was agile in understanding the vision and requirements through a stakeholder workshop. This helped us align with the leadership at Zee effortlessly. User needs were then studied followed by an extensive competitor […]
News Portal UX Design Case Study — Hindustan Times
Our Strategy The Thinker Approach The stakeholder workshop involved thinking through the concerns of User, Business and Technology. Involving cross-functional teams, Think Design strategists addressed user segmentation, user journeys, KPIs, competitive positioning, CMS and front-end technologies, and usage analytics to establish a comprehensive understanding of the transformation requirements. Having established strategic positioning, the next task […]
Telegraph: Redefining One Of India’s Leading News Portals
Our Strategy The Thinker Approach We began by conducting a strategy and alignment workshop with the Telegraph digital team, aimed at capturing business objectives, insights, and vision for the product to ensure we had the right context and data for the media publishing platform UX design. Competitor analysis of direct and indirect competitors helped us […]
Yupp TV: Entertainment for the Indian diaspora
Challenge The website provides on-demand internet streaming of media and TV throughout the world on several platforms. In a crowded space of media and entertainment, YuppTV needed to build a platform which could differentiate from its competition and yet delight its users in a constantly upgrading marketspace of internet media. The challenge was to design […]