Manorama Yearbook: Reimagining Digital for India’s Knowledge Bank
The Challenge Manorama has a legacy of over 5 decades, and is considered as an ideal book for enhancing one’s general knowledge, typically covering curated information on people, places, events and other notable developments. Manorama planned to convert the physical form of Yearbook to an intuitive digital form to make the information dynamic in its […]
Pearl Academy: Leading Creative Education with New Digital Identity
The Challenge The need of the hour was to revamp its website along the lines of a communication strategy which positioned the brand as a global institute of repute and establishes design as a path of mainstream future education and careers, to attract parents and students as serious takers of design education. The emphasis was […]
Tata ClassEdge: Redefining a class-leading product
Challenge What is it that we need to redefine? When we huddled for stakeholder workshop, the voice of the team was very clear: We needed to gather enough insights before we jump into solutioning; and this would come through primary research involving product’s primary and secondary users. Thus, a comprehensive research strategy leading to fact […]
Extramarks: Digital transformation of a leading EDTech solution
The Challenge More than 8000 schools use digital learning solutions of Extramarks across India, Singapore, Kuwait, UAE, Qatar and South Africa. Extramarks’ current application required a strategic overhaul, consistent with the brand identity and coherent with addressing the most dominant needs and challenges of its users. The leadership envisioned a comprehensive digital solution with a […]
Playablo: Enabling learning through gamification
Challenge With the rise in online educational applications, parents and children are constantly under pressure to stretch their boundaries. While most of the EDtech apps provide necessary content through functionally relevant apps, they do not provide the much needed ‘fun’ factor that engages and motivates children to use. Most of the current apps also severely […]