UPRIO: An AI-Powered E-Learning Platform for Academic Excellence
Our Strategy The Thinker Approach Understanding the critical need for alignment between UPRIO’s vision, user requirements, and AI integration, our team adopted an iterative design approach guided by best UX practices. We implemented rapid prototyping within a structured framework, incorporating client requirements while allowing for continuous refinements based on feedback. The design process focused on […]
UX Design for a Vocational Training Platform for Skill Development
Our Strategy The Thinker Approach Our team conducted extensive stakeholder workshops to understand real pain points along with rigorous competitor and benchmark study. We identified language barriers and limited access as critical obstacles and prioritized a scalable, inclusive platform design that could serve candidates, trainers, businesses, and administrators uniformly. Insights We Drew/ Insights Inferred India’s […]
Manorama Yearbook: Reimagining Digital for India’s Knowledge Bank
The Challenge Manorama has a legacy of over 5 decades, and is considered as an ideal book for enhancing one’s general knowledge, typically covering curated information on people, places, events and other notable developments. Manorama planned to convert the physical form of Yearbook to an intuitive digital form to make the information dynamic in its […]
Pearl Academy: Frontlining Creative Education With New-Age Experiences
Our Strategy The Thinker Approach The project began with aligning our team with Pearl Academy’s brand values, vision, and goals. A stakeholder workshop helped us understand business requirements from the revamped platform. An elaborate competitor audit was conducted to recognize common practices followed by direct and indirect competitors across the industry. Simultaneously, we identified potential […]
Tata ClassEdge: Redefining a Class-Leading Product
Our Strategy The Thinker Approach We were inclined towards conducting extensive research to completely understand the need for redefining the product. When the Tata Group affirmed our strategy, using our proprietary golden grid, we identified the ideal research methods. Audit, Usage Analysis, and In-Depth Interviews were used to understand the existing product. Shadowing and Contextual […]
Extramarks: Digital transformation of a leading EDTech solution
The Challenge More than 8000 schools use digital learning solutions of Extramarks across India, Singapore, Kuwait, UAE, Qatar and South Africa. Extramarks’ current application required a strategic overhaul, consistent with the brand identity and coherent with addressing the most dominant needs and challenges of its users. The leadership envisioned a comprehensive digital solution with a […]
Playablo: Enabling learning through gamification
Challenge With the rise in online educational applications, parents and children are constantly under pressure to stretch their boundaries. While most of the EDtech apps provide necessary content through functionally relevant apps, they do not provide the much needed ‘fun’ factor that engages and motivates children to use. Most of the current apps also severely […]