IDBI Federal Bank: Transforming A Legacy Product
Our Strategy The Thinker Approach Through a stakeholder workshop at the beginning of the project, we learned more about the users we wanted to target and what they were looking for. This intervention helped us isolate the gaps in the website which were leading to a bad user experience. Insights We Drew/ Insights Inferred IDBI […]
Finodex: Smart investment tools for the smart user
The Challenge Finodex creates tools which are backed by analysis that helps users strategize and invest in the stock market. The team needed to build an application that provided an easy way to access and use varied investment tools from the perspective of different investors. Increased access required the application to be responsive across different […]
Hero Fincorp SimplyCash: End to end digital lending platform
The Challenge Simply Cash, a completely digitized personal loan app, powered by Hero FinCorp, helps users meet their personal finance goals through a simplified loan application journey requiring no physical documentation. Hero Fincorp envisaged to create a best in the world, end to end customer experience from application, to servicing, to closure. In this context, […]
Reliance Nippon Life Insurance: User Experience That Instills Trust
Our Strategy The Thinker Approach Starting with a thorough inspection of the existing platform and project requirements, we ideated for an appropriate design approach. With a moderator-led visioning team including participants from the client’s team, we defined the UX vision and strategy. We also mapped user profiles covering all cases—frequent, infrequent, general, and other users— […]