IDBI Federal Bank: Transforming A Legacy Product
Challenge Life insurance is still sold through agents, but people have also started applying online. Which means, that as UX designers, we need to design for two kinds of users – the ones who complete the entire journey online as well as those who are still adapting to the digital medium. Designing for different customer […]
Finodex: Smart investment tools for the smart user
The Challenge Finodex creates tools which are backed by analysis that helps users strategize and invest in the stock market. The team needed to build an application that provided an easy way to access and use varied investment tools from the perspective of different investors. Increased access required the application to be responsive across different […]
Hero Fincorp SimplyCash: End to end digital lending platform
The Challenge Simply Cash, a completely digitized personal loan app, powered by Hero FinCorp, helps users meet their personal finance goals through a simplified loan application journey requiring no physical documentation. Hero Fincorp envisaged to create a best in the world, end to end customer experience from application, to servicing, to closure. In this context, […]
Reliance Nippon Life Insurance: User Experience That Instills Trust
Our Strategy The Thinker Approach Starting with a thorough inspection of the existing platform and project requirements, we ideated for an appropriate design approach. With a moderator-led visioning team including participants from the client’s team, we defined the UX vision and strategy. We also mapped user profiles covering all cases—frequent, infrequent, general, and other users— […]