Airtel Xstream: Impacting 100 Million Users Through Superior UX Design
Our Strategy The Thinker Approach We commenced all the projects by aligning ourselves with all stakeholders to ensure seamless collaboration. In fact, it was only after conducting a workshop to understand Airtel’s current product, vision, and challenges, that we set a common vision and initiated building different platforms ground up. Airtel had taken it upon […]
Zee5: Defining New-Age Entertainment For The Indian Audience
Our Strategy The Thinker Approach Channeling our expertise and experience of working on OTT platforms into the project, our team was agile in understanding the vision and requirements through a stakeholder workshop. This helped us align with the leadership at Zee effortlessly. User needs were then studied followed by an extensive competitor analysis to thoroughly […]
Hindustan Times: Transformative design for the legacy newspaper
The Challenge News & Media industry is undergoing a constant disruption. In fact, it is among the very few industries where there is large scale disruption at every level: consumer habits, technology, reporting format and processes, news cycles, emerging new media, regulations just to mention a few.In such a scenario, what does a legacy news […]
Telegraph: Redefining One Of India’s Leading News Portals
Our Strategy The Thinker Approach We began by conducting a strategy and alignment workshop with the Telegraph digital team, aimed at capturing business objectives, insights, and vision for the product. Competitor analysis of direct and indirect competitors helped us establish benchmarks. This gave us an overview of the features commonly integrated across the industry. The […]
Yupp TV: Entertainment for the Indian diaspora
Challenge The website provides on-demand internet streaming of media and TV throughout the world on several platforms. In a crowded space of media and entertainment, YuppTV needed to build a platform which could differentiate from its competition and yet delight its users in a constantly upgrading marketspace of internet media. The challenge was to design […]