Airtel XStream: Impacting 100 Million users through superior UX Design
Challenge Airtel Xtreme’s android-ios application catered to a major target audience of tier 2 and tier 3 cities, which composed of mobile natives and users who engaged with mobile more than desktop as compared to their tier 1 counterparts. While Airtel Internet TV STB, required to cater to a consistent experience for different user personas […]
Zee5: New age entertainment for the Indian audience
Challenge Zee Entertainment has carved out a separate brand called Z5 to establish an identity as a leading premium content consumption platform. One of the key offerings of this new platform is an Entertainment module which in simple words will serve the needs of an Over the Top (OTT) product.Z5 envisioned to create this as […]
Hindustan Times: Transformative design for the legacy newspaper
The Challenge News & Media industry is undergoing a constant disruption. In fact, it is among the very few industries where there is large scale disruption at every level: consumer habits, technology, reporting format and processes, news cycles, emerging new media, regulations just to mention a few.In such a scenario, what does a legacy news […]
Telegraph: Reaching out and across through superior UX
Challenge What differentiates Telegraph from other newspapers in India is its curated, fleet street and fearless journalism. An opportunity and challenge for the website was to ensure that Telegraph digital retains the flavor of the newspaper which has bold and edgy headlines. The platform was envisioned to keep intact the essence of journalism being authentic, […]
Yupp TV: Entertainment for the Indian diaspora
Challenge The website provides on-demand internet streaming of media and TV throughout the world on several platforms. In a crowded space of media and entertainment, YuppTV needed to build a platform which could differentiate from its competition and yet delight its users in a constantly upgrading marketspace of internet media. The challenge was to design […]