The Year that Was 2020

  • January 2021


As 2020 draws to a close, we take stock of what we learnt and how we responded to all the turns of the tide that was symbolic of the year gone by.



Work and Impact


User and Design Research

Towards creating user-relevant product and service innovations, rapidly and continuously.

  • In partnership with the US Government, we worked to organize response surveys.
  • We conducted User Research in domains of Travel, Automation, Enterprise Tech and Financial Services

User & Design Research Services


UI UX Design

Re-imagining and redefining user experiences across platforms and digital ecosystems.

  • Delivered multiple key initiatives in News, Media & Entertainment, Education, Banking & Financial Services, Healthcare Technology, Enterprise Tech and Networks.

  • Successfully saw to completion some key projects such as:

Healthshots by HT Media

Student’s Experience App for Pearl Academy

Digital Transformation of Zee

Android and iOS Apps for Deccan Herald

Android and iOS Apps for Prajavani

Communication and Website for Trilogy’s Rural Cloud Initiative

Motilal Oswal’s transformed platform

Steelmint’s Website and Apps

…and many more.

UI UX Design Services


CX and Service Design

Assembling the strongest CX minds from a global talent pool across the Havas Group, Havas CX is a new international network dedicated to delivering meaningful experiences across the entire customer journey.

  • Organised under a common structure, governance, methodology and mission, Think Design is excited to contribute to the power of rich insights, user-centric technology and experience-led design to transform business performance for our clients and partners.

CX and Service Design Services



Towards informed decisions and organizational intelligence, by enabling actionable insights.

  • Worked on path breaking initiatives in Data Design covering BI & Analytics, Environment, Shopper Insights, Pricing Analytics, among others.

Data Visualization and Design Services


Initiatives & Appearances


Think Design’s Intern From Home Program

A Think Design initiative from its leadership, the program focused on Design Research was for students who may be facing uncertainties during this time to help them with positive utilization of time and energy while working from home.

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Panel Discussion: Customer Experience and Communications

Hari Nallan was a panelist at MMA’s virtual event on Customer Experience and Communications.

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E-Talk on Entrepreneurship by Deepali Saini

Deepali Saini delivered a talk on entrepreneurship organized by the Entrepreneurship Development Cell, NIT.

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Hari Nallan was the jury member for the Creativepool Annual Awards 2020

The Creativepool Annual is a yearly time dedicated to the innovative and evocative heart that beats at the centre of the creative industries.

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Hari Nallan was the jury member at the Ukrainian Design Awards

Hari Nallan, Founder and CEO of Think Design will be judging the entries at Ukrainian Design: The very best of. 

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Deepali Saini was the jury member for Apna Design Apna Mask Competition

Deepali Saini, Founder and Director of Design at Think Design will be judging the entries at Apna Desh Apna Mask design competition. 

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Insights & Thoughts


Intern From Home saw participation from 300+ students and 100+ industry experts across 7 countries and 4 continents.

Managed and run entirely by volunteers and interns, the program has seen a collection of massive amounts of information, data and insights to be published on online platforms for the benefit of the society. Interns’ work generated as part of this is being published under Creative Commons 4.0 license.

See the Insights on LinkedIn


Microinsights by Think Design: What Design must do in the New Normal

COVID-19 is transforming the way we experience work, education, and how we live as a society. With a sectorial look at its impact on 5 industries, we explored the challenges on the horizon for Design in this new normal.

See the Microinsights on LinkedIn


Luxury with Digital: A way forward | Blog

Many luxury brands have been swift to adapt and overcome their fears, but this industry has many unique challenges around user experience and website design. 

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How to create personas driven by data | Blog

In this blog we explore how data can be a powerful leverage point to empower the process of persona creation, the promise it holds in enriching the usability of our products and services.

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Clustering Datasets: How to discover your order in the chaos? | Blog

We explore the value of clustering data and how it can unfold patterns that hold a promising key to solving our most complex problems – from the prediction of dangerous earthquake zones to identifying frauds.

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