Atomic Design: A Guide to Improving Workflow

Atomic Design - Banner

As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are organized, structured, and scalable. Stuti Mazumdar & Vidhi Tiwari –   May 2024 This comprehensive […]

Essential Principles for User-Centered Mobile Design

Decorative image showcasing user on a phone.

With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences have taken precedence over traditional user experiences. Stuti Mazumdar & Vidhi Tiwari – April 2024 […]

The Critical Advantages of a Mobile-First Strategy

Decorative image with icons related to all mobile experiences.

In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences. Stuti Mazumdar & Vidhi Tiwari –   April 2024 Moreover, businesses are constantly seeking ways to stay […]

A Developer’s Guide To Voice User Interface Design

Decorative image to display the elements used in voice-assisted user experiences.

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]

Evolution of Website Design: HTML to Immersive Experiences

Pictorial representation of the evolution of website design: HTML to Immersive Experiences

Website design has come a long way. From basic, text-based web pages with minimal interactivity to the dynamic pages that we see today, the evolution of web design has been a fascinating journey. Marked by technological advances, changing design trends, and the complex demands of users globally, we’ve witnessed a drastic change in the way […]

Digital Accessibility: Journey to Inclusion

Pictorial representation of accessibility in various forms including layout, colors and hues, and voice-based interfaces.

Digital accessibility is all about creating websites, apps, and internet technologies – that is, digital experiences, accessible to anyone, regardless of the impairment they face. The purpose of designing with accessibility in mind is to provide a more unbiased internet experience for all; one where the experience, perception, accessibility, understanding, interaction, and participation with fellow […]

Above The Fold VS Below The Fold: Does It Matter In 2024?

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With […]

Usability Testing Mastery: Six Strategic Steps

Usability testing, also known as product testing, design testing, or design validation, stands as a critical process in refining designs by subjecting real users to real-world scenarios. This helps you clearly understand your user concerns and usability issues, making it easy for you to work on them. Stuti Mazumdar & Vidhi Tiwari –   March […]

The Complete Guide to Designing for visionOS

TL;DR—A few key takeaways from this guide:  Design for eye comfort, precision and control, accessibility, and innovation.  Use a consistent visual style, clear and concise labels, and feedback to let users know what is happening.  Test your designs with users to make sure they are accessible and enjoyable to use. Stuti Mazumdar & Bhavini Kumari […]

Artificial Intelligence: Role of AI in Customer Experience (CX)

AI's Impact on CX: Insights in Image Form.

Do we even realize the number of AI-driven experiences we encounter in our daily lives? Getting a movie recommendation from Netflix based on our viewing history is effortless and AI-driven, helping us feel accustomed quickly. Alternatively, chatbots on websites such as e-commerce that assist with questions about our orders’ delivery or payment issues are another […]