Responsible Design Part 6 of 14: Bait and Switch
Bait and switch is a dark pattern where the user sets out to do one thing but a completely different undesirable thing happens instead. Stuti Mazumdar & Symran Bhue – April 2022 How this pattern gets its name? Bait and switch have been a very common practice in the retail sector. It gets its […]
Responsible Design Part 5 of 14: Forced Continuity
Forced continuity is when your credit card continues to get billed and charged for a subscription service past the initial subscription duration. Stuti Mazumdar & Symran Bhue – April 2022 How this pattern gets its name? This dark pattern gets its name when we look at the discretionary point of view of the user. […]
Responsible Design Part 4 of 14: False Urgency
This dark pattern works on the idea of scarcity and how a user’s decision making is impacted under the pretext of scarce resources. False urgency works on the basis of loss aversion which is the notion that users prefer to avoid losses over acquiring gains. Stuti Mazumdar & Symran Bhue – April 2022 How […]
Responsible Design Part 3 of 14: Confirm Shaming or Guilt Shaming
This dark pattern uses manipulative language and emotionally-charged design tactics to shame or guilt users from cancelling or unsubscribing a service. How this pattern gets its name? The pattern gets its name from the kind of feeling it leaves the users with after they’ve read a message or statement. This dark pattern tries to make […]
Responsible Design Part 2 of 14: Friend Spam or Contact Harvesting
Friend spam or contact harvesting is when a company manipulates a user to give access to their private information, especially their contact list making it seem to the user that it would be beneficial for them but which the company later uses for its own benefit. It gets worse when the user finds out that […]
Go digital, or go dark – Learning for Enterprise
Many businesses are experiencing devastating financial consequences from the pandemic. Past recessions show that controlling costs by improving operational efficiency—a task for which digital solutions are perfectly suited—is more effective in sustaining businesses through financial turbulence than traditional cost-cutting measures alone. We look at insights for leaders to operationalize this digital migration to build their […]
History & Evolution of Interaction Design for Digital | Part 3
The future of user experience isn’t constrained to a screen. Ubiquitous computing would become the next frontier with the pervasive incorporation of computing into human habitats — cars, home appliances, furniture, clothing, and so forth. We explore the possibilities of interaction design for the future. Hari Nallan & Mohita Jaiswal – March 2021 The […]
History & Evolution of Interaction Design for Digital | Part 2
Interactive digital products respond to human input and change their own content/behavior based on that input. The most fundamental principles of interaction design can be traced back to 4000 BC to the prehistoric Chinese philosophy of Feng Shui. Feng Shui is about spatially arranging objects in relation to the energy flow. Practically, being about arrangement […]
History & Evolution of Interaction Design for Digital | Part 1
Too many digital products are hard to use. In a world with a pandemic, where most of our interactions and engagements with others are going to be digital, what does it take to make these digital interactions seamless, meaningful, and engaging? We get into a sneak-peak into the history of interaction design and how it […]
Luxury with Digital: A way forward
What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider experiencing the same in your next digital purchase, as you maneuver through your next digital […]