Try it Yourself
Understanding Try it Yourself method Another format of this method does not rely on prior interviews or surveys. Instead, the researcher places themselves in the user’s context, performs the same actions, and experiences the same conditions. This helps build empathy and uncover needs or behaviours that users may not explicitly express. It can serve as […]
Scenarios
Understanding Scenarios Scenarios focus on problem resolution, framing challenging situations where users seek solutions through your design. Play them out via role-play, researchers embody users or personas from preliminary research or recruit actual users to act. Since scenarios capture core motivations and needs, they formalize ideation outputs into testable interactions. Prerequisite: Develop personas first. Map […]
Bodystorming
More About Bodystorming in User Research A typical design method cycle involves preliminary research, solution design, testing, tweaking, and retesting until final specifications are achieved. Traditionally, designers or researchers develop solutions within their own environments, but bodystorming shifts this by placing the researcher directly in the physical environment where the solution will be used. Bodystorming […]
Simulation / Modeling
Understanding Simulation / Modeling In early design stages, researchers spend significant time identifying possible solutions to user problems. This can create bias if a team becomes too attached to a perceived ideal solution. Modeling and simulation help test these assumptions, collect immediate feedback, and explore alternatives before final launch. This is especially valuable in digital […]
Role Reversal in User Research
More about Role Reversal in User Research Role reversal is a method like role-play, where participants act out scenarios, but instead of playing themselves, they assume the opposing role. The role reversal research technique involves participants engaging in reversed roles during interactions to gain insight into each other’s perspectives. Some participants may be given scripts […]
Informance
Understanding Informance The purpose of informance is to create characters with informed perspectives on products and services. The process begins with studying existing users, followed by role-playing potential users based on those observations. Informance combines data gathering with improvisation. Designers enact scenarios as users, exploring complex situations through performance. Depending on the research goal, roles […]
Be your Customer
Understanding Be Your Customer method In traditional role-play, researchers first observe users and then simulate scenarios based on defined personas. In this method, prior observation is not always required. Instead, the researcher performs tasks that a customer would typically undertake, noting differences, challenges, and opportunities for improvement. In UX, this could involve completing a signup […]
Role Play
Role Play in User Research: Scripted and Improvised Scenarios Depending on the nature of the expected exchange or the data to be gathered, some participants receive the script in advance, while others are asked to either play themselves or specific roles based on instructions. These different roles play scenarios are carefully designed to immerse participants […]
Prototyping in UI UX Design
More about Prototyping Prototyping can take many forms – from simple sketches, storyboards, and mood boards to paper models or even role-playing a service. It doesn’t always have to be a physical or complete model. Sometimes, prototyping just a small part of a product or service is enough to test ideas and see how they […]
Predict next year’s Headline
Understanding Predict Next Year’s Headline This method captures how stakeholders expect their product, service, or business to evolve and helps identify the steps needed to achieve that vision. It must be used carefully alongside other methods, as bias—whether from group dynamics or researcher influence—can affect predictions. Typically conducted in collaboration with clients or stakeholders, the […]