Try it Yourself
More about Try it Yourself method Another format that ‘Try it Yourself’ methodology can take is where the researcher doesn’t survey, interview or understand the user attitude through prior interaction. In this format, the researcher places themselves in the user’s shoes as well as context and experiences the same things, performs the same actions and […]
Scenarios
More about Scenarios Scenarios are focused towards problem resolution or solution design. Therefore, the format of scenario stories is challenging or situations where the user faces a problem, which would lead them to use a product or seek resolution. The scenario stories can be played out in a role-play format where the researcher can play […]
Bodystorming
More about Bodystorming A typical design method cycle involves preliminary research, solution design, testing (more research), tweaking the design and then testing again until the design specifications are finalized. Designers or researchers usually prefer to design the solution in their own environment. Bodystorming changes this by placing the researcher to design in the environment that […]
Simulation/ Modeling
More about Simulation/ Modelling In the early stages of design, the researcher spends a lot of time in research to figure out the potential solutions to a problem that the target customer segments are facing. The researcher may start believing that they have arrived at an ideal solution, which introduces a bias or limits the […]
Role Reversal
More about Role Reversal A role-reversal, like a role-play activity involves playing out a scenario, except instead of playing themselves, participants assume the opposing role. The participants in this method of research play reversed roles in an interaction. Depending on the expected nature of the exchange or intended data to be gathered, a few participants […]
Informance
More about Informance The purpose of informance is to create characters that have informed opinions about products and service offerings. The process of informance starts by first studying the existing customers and then role-playing potential customers based on the former observations. Informance, like role-play is used as a way to gather data, improvise and role-play […]
Be your Customer
More about Be your Customer method In a standard role-play or role-reversal, the researcher first observes the users or customers and then perform a scenario as the observed users or customers based on the character profiles defined during the observation activity. This is not necessarily the case in this method. For example, in Be your […]
Role Play
Role Play Depending on the expected nature of the exchange or intended data to be gathered, a few participants are given the script in advance and a few are asked to either play themselves or specific roles based on instructions. The different scripts that the participants play out can be designed, as different scenarios where […]
Prototyping
More about Prototyping Simple sketches, storyboards, mood boards, paper or cardboard models, or a skit of a service offering are all examples of prototypes. This means that a prototype doesn’t always have to be tangible. In fact, a prototype doesn’t have to be complete either. A small part of a proposed product solution or service […]
Predict next year’s Headline
More about Predict next year’s Headline Predict Next Year’s Headline helps in looking at the way stakeholders expect their products, services or businesses to shape up in the future and what steps should be prioritized in order to meet those expectations. Predict Next Year’s Headlines must be combined with methods carefully as a bias introduced […]