Payse: A Digital Cash Ecosystem
Think Design worked with Payse, a digital cash ecosystem in India. Service Design consulting program resulted in defining and segmenting users, designing customer journeys, and blueprinting Service Design. We developed the Service Design blueprint by aligning digital and non-digital initiatives in a cohesive and comprehensive manner. The next step was to design an ecosystem roadmap that meant prioritizing initiatives, staging them, and identifying UX Design interventions all along the user journey.
Working with our Service Design company helped Payse to create a path for revolutionizing their design and delighting their users. Read More
Bajaj Finserv: Creating a Digital organization
Bajaj Finserv is the largest non-bank in India with its financial services ranging from personal financing to corporate financing to investment products. Bajaj Finserv was working to identify a core team to undertake its digital initiatives, and involved Think Design to design a roadmap for the organization. Using Service Design methodology, Think Design helped identify internal and external customers, draw an ecosystem map, design journeys, and along the way, create a blueprint and roadmap for the organization.
A six week consulting program resulted in creating a clear and tangible mission for the service organization. Read More
FiGO: Roaming, with no strings attached
FiGO was a product-service, identified by Globetouch as a disruptive concept that could change the way people roam with data. Starting at early stages of product conceptualization, Think Design worked with the foundational team to define users and user journeys, identify core elements of services and align service touchpoints along the user journey… all within the framework of an app. We went on to design UX for the app-based ecosystem and worked with Globetouch until the product launch.
Being a first of its kind in its industry, the organization owning the app could penetrate carriers and create an impact in the industry. Read More
Axis Bank: Empowering Relationship Managers
Axis Bank is the third largest private sector bank in India and offers the entire spectrum of financial services to different customer segments.Their customers include Large and Mid-size Corporates, MSME, Agriculture and Retail Businesses. To empower Relationship Managers across the country with next generation banking tools, Axis bank had partnered with Think Design to devise design strategy, resolve user pain points, increase efficiency, reduce paperwork, bypass dependencies, and provide a great User Experience.
Looking at the initiative as a product-service ecosystem helped identify and design a range of apps for their RMs. Read More