Gamification in UX: How to Increase Engagement and Retention in Digital Products​?

Gamification in UX

In today’s digital age, maintaining user engagement and motivation is a critical challenge for developers and designers. One effective strategy that has gained popularity is gamification. Gamification in UI/UX design has become an essential strategy to increase user engagement, motivate users, and create a sense of accomplishment. It involves integrating game design elements into non-game […]

Understanding Agile UX: The Complete Guide

Understanding Agile UX The Complete Guide

In an evolving world of software design and development, Agile UX has emerged as a crucial methodology for creating user-centric digital products. By integrating user experience design principles into agile processes, teams can ensure that the end product is not only functional but also meets the expectations of users and is an innovative product that […]

From UX to the Visuals: The Essential Roles in Your Design Team

From UX to the Visuals The Essential Roles in Your Design Team

The success of a product in this digital era is marked by critical aspects that ultimately boil down to how accessible it is. It hinges not only on its functionality but also on how it feels and looks to the user. A well-rounded design team is essential for creating products that are not only usable […]

User Experience-led KPIs for Digital Products or Services

In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall profit remain important to gauge the business and its success, KPIs that help us monitor […]

Designing for Humans: Crafting a Product That Puts People First

Designing for Humans

In today’s fast-paced digital age, the importance of creating products that resonate with users at a global scale has never been more crucial for businesses of all scales. With the quicker adoption of technology and the ever-growing need for the same across industries, users are spending a lot more time interacting with digital mediums. To […]

9 Principles of Conversational Design for Virtual Assistants

Principles of Conversational Design for Virtual Assistants

This digital era is marked by the consistent need to simplify digital interactions and processes across industries for users globally. Hence, we’re moving towards an era where digital systems are completely encapsulated, ensuring clean and efficient user experiences. And this journey begins with artificial intelligence in the form of virtual assistants. Stuti Mazumdar & Vidhi […]

Using White Space in Design: A Complete Guide

Using White Space in Design A Complete Guide

In the realm of design, where every pixel and element helps tell the designer a story through visual communication, the role of white space in your design cannot be overstated. It silently conducts the symphony of aesthetics and orchestrates the transformation of an ordinary, cluttered interface into an elegant, minimalistic experience. White space in design […]

The Power of White Space in Design

What Is White Space

In the dynamic world of user experience design and communication, designers and developers have been witnessing trends ranging from busy interfaces of the 90s to minimalistic design in the late 2000s. The clean, neat design is powered by a silent force that shapes perceptions and elevates the entire visual experience—white space. Stuti Mazumdar & Vidhi […]

14 Things To Keep In Mind When Designing For Wearables

14 Things To Keep In Mind When Designing For Wearables

Wearable technology has been on the rise, with users turning to gadgets that double as accessories. In this dynamic intersection of fashion and technology, wearables have, thus, emerged as transformative companions in our daily lives, offering a seamless integration of style and function. Stuti Mazumdar & Vidhi Tiwari –   May 2024 As these wearable […]