Responsible Design Part 14 of 14: Disguised Ads
Disguised ads are adverts, advertorials, or sponsored content that resemble the look and feel of other content on a webpage and that are designed to get users to click on them. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? This dark pattern gets its name from the way […]
Responsible Design Part 13 of 14: Hidden Costs
Hidden costs are charges that surface when one reaches the last step of the checkout process only to realize that there are additional costs to the base price of a product or service that was visible upfront on a website. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? […]
Responsible Design Part 12 of 14: Misdirection
Misdirection is when the user is purposefully led toward one thing to distract them from another. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? This dark pattern gets its name because the design pattern purposely misleads, misguides, and misdirects the user towards a goal that is of interest […]
Responsible Design Part 11 of 14: Price Comparison Prevention
Price comparison prevention makes it difficult to compare the price of offers or products with other offers or products leading to an uninformed decision. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? Price comparison prevention gets its name from the way the pattern works – it prevents comparing […]
Responsible Design Part 10 of 14: Privacy Zuckering
Privacy Zuckering is a dark pattern that tricks users to disclose more personal information than the users had intended to. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? No points for guessing that this dark pattern is named after the Facebook founder and CEO, Mark Zuckerberg. In 2010 […]
Responsible Design Part 9 of 14: Roach Motel
Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? This dark pattern gets its name from an American Brand called Roach Motel which is a brand of a roach bait […]
Responsible Design Part 8 of 14: Trick Question
Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? Trick Questions are like riddles – they can be questions or statements that elicit a certain call […]
Responsible Design Part 7 of 14: Sneak into Basket
Sneak into Basket dark pattern sneakily adds offers or items into the basket which the user ends up paying extra for. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? Sneak into Basket is exactly how it sounds – this dark pattern involves sneakily adding offers or items in […]
Responsible Design Part 6 of 14: Bait and Switch
Bait and switch is a dark pattern where the user sets out to do one thing but a completely different undesirable thing happens instead. Stuti Mazumdar & Symran Bhue – April 2022 How this pattern gets its name? Bait and switch have been a very common practice in the retail sector. It gets its […]
Responsible Design Part 5 of 14: Forced Continuity
Forced continuity is when your credit card continues to get billed and charged for a subscription service past the initial subscription duration. Stuti Mazumdar & Symran Bhue – April 2022 How this pattern gets its name? This dark pattern gets its name when we look at the discretionary point of view of the user. […]