Manorama Yearbook: Reimagining Digital for India’s Knowledge Bank
The Challenge Manorama has a legacy of over 5 decades, and is considered as an ideal book for enhancing one’s general knowledge, typically covering curated information on people, places, events and other notable developments. Manorama planned to convert the physical form of Yearbook to an intuitive digital form to make the information dynamic in its […]
Analyttica TreasureHunt: A Data Intelligence Learning Marketplace
Our Strategy The Thinker Approach The project began with just a speck of an idea. We dedicated time solely to work with the Analyttica team to understand the BRDs to ensure all business requirements were met. This was followed by a workshop that helped us further understand Analyttica’s working model. We also committed ourselves to […]
Pearl Academy: Front-Lining Creative Education With New-Age Digital Experiences
Our Strategy The Thinker Approach The project began with aligning our team with Pearl Academy’s brand values, vision, and goals. A stakeholder workshop helped us understand business requirements from the revamped platform. An elaborate competitor audit was conducted to recognize common practices followed by direct and indirect competitors across the industry. Simultaneously, we identified potential […]
Tata ClassEdge: Redefining a Class-Leading Product
Challenge What is it that we need to redefine? When we huddled for stakeholder workshop, the voice of the team was very clear: We needed to gather enough insights before we jump into solutioning; and this would come through primary research involving product’s primary and secondary users. Thus, a comprehensive research strategy leading to fact […]
Extramarks: Digital transformation of a leading EDTech solution
The Challenge More than 8000 schools use digital learning solutions of Extramarks across India, Singapore, Kuwait, UAE, Qatar and South Africa. Extramarks’ current application required a strategic overhaul, consistent with the brand identity and coherent with addressing the most dominant needs and challenges of its users. The leadership envisioned a comprehensive digital solution with a […]
Linchpin app: Enterprise learning, made engaging and fun
Challenge Most of the enterprises have invested in a host of learning platforms and applications, however, the rate of adoption is very poor. While a few of the employees find them boring, a few other see it as another of several IT initiatives that is meant to be ignored.When we looked at this problem from […]
Playablo: Enabling learning through gamification
Challenge With the rise in online educational applications, parents and children are constantly under pressure to stretch their boundaries. While most of the EDtech apps provide necessary content through functionally relevant apps, they do not provide the much needed ‘fun’ factor that engages and motivates children to use. Most of the current apps also severely […]