IDBI Federal: Insurance Portal UX Design & Service Transformation
Our Strategy The Thinker Approach Through a stakeholder workshop at the beginning of the project, we learned more about the users we wanted to target and what they were looking for. This intervention helped us isolate the gaps in the website which were leading to a bad user experience. Insights We Drew/ Insights Inferred IDBI […]
Finodex: Investment Platform UI UX Design for Smarter Trading
Our Strategy The Thinker Approach Our engagement began by understanding how investors interact with financial data and the kinds of insights they seek when managing their portfolios. Stakeholder discussions and exploratory research helped map key user goals, workflows, and the decision-making contexts in which the platform would be used. Investment platforms often need to balance […]
Digital Lending UX Case Study – SimplyCash
Our Strategy The Thinker Approach Understanding that digital lending journey design requires balancing speed with security while maintaining user trust, our team began by engaging with relevant stakeholders to identify critical user needs and priorities. We conducted comprehensive user research to create detailed personas that would guide the development of user journeys and task flows […]
GSMA: Secure Digital Identity Through Mobile Authentication User Research
Our Strategy The Thinker Approach To conduct comprehensive research, our first steps were guided by defining a research foundation and recruitment criteria through a primary basic study. A UX audit was done to identify and judge the existing product’s UX around the areas of customer onboarding, navigation, and data representation, helping us define user tasks […]
Reliance Nippon Life Insurance: User Experience That Instills Trust
Our Strategy The Thinker Approach Starting with a thorough inspection of the existing platform and project requirements, we ideated for an appropriate design approach. With a moderator-led visioning team including participants from the client’s team, we defined the vision and strategy for the life insurance self-service portal’s UX. We also mapped user profiles covering all […]