Healthshots: Designing Wellness Experience for Millennial Indian Women
Our Strategy The Thinker Approach We kicked off the project with active engagement with the business and technology teams from HT to identify the requirements and product vision comprehensively. This helped us consolidate all the business and strategic inputs to come up with the key values that would shape our design directions. With a unique […]
Digital Healthcare Service Design & UX Case Study – Zoylo
Our Strategy The Thinker Approach Think Design team evaluated the project requirements and adapted the User-Centred Design (UCD) approach as per context. Think Design formed a visioning team with its moderator and participants from the client’s team to work together in defining the UX vision and strategy. The leading market players for both platform-wise and […]
Healthcare Service Design for Rural Infant Care – Abt Associates
Our Strategy The Thinker Approach The project began with a formative workshop rooted in healthcare service design principles, that discussed ecosystem maps, patients, and healthcare provider journeys. This helped us identify specific areas of intervention, ultimately fueling the field research. With the help of the empirical understanding of volunteers of Abt, we conducted a one-week […]
Mediport: Everything healthcare, at fingertips
The Challenge Mediport aims to redefine the way various constituents of the healthcare ecosystem interact with each other and ultimately with the consumer. Mediport’s specialized technology solutions were envisioned to enable digital interactions leading to optimized/streamlined processes and increased revenues and profitability for its partners. In this process, Mediport needed to present a unified front […]
Fitness Equipment UI UX Design for Avanti Cardiogym
Our Strategy The Thinker Approach Being an execution-based project, our team had to start working on fulfilling the requirements of the project right off the bat. We spent time understanding the ergonomic needs of the equipment. What helped greatly was the well-placed mounts of research we received from the team at Avanti. It also played […]
Vendor Portal UX Design Case Study — Dr. Reddy’s
Our Strategy The Thinker Approach Think Design commenced the project by understanding the business and technology requirements for the platform through close collaboration with the teams at Dr. Reddy’s Laboratories. Moving on to workshop sessions and presentations, we understood the brand’s vision and goals that helped drive our design directions. This was essential for bringing […]
Enterprise Application UI UX Design for Sun Pharma’s Employee Portal ‘Genie’
Challenge Sun Pharma envisaged to be positioned as a brand that was contemporary, collaborative and provides an engagement platform for its employees which was both simple, intuitive and seamless. Think Design needed to design a seamless experience for the existing intranet portal which not only enhances usability but also meets the new standards of a […]