Healthshots: A Platform for the Millennial Indian Women
Our Strategy The Thinker Approach We kicked off the project with active engagement with the business and technology teams from HT to identify the requirements and product vision comprehensively. This helped us consolidate all the business and strategic inputs to come up with the key values that would shape our design directions. With a unique […]
Zoylo: Designing the digital healthcare ecosystem
Challenge Zoylo Digihealth was required to enhance their customer experience across all existing customer touchpoints (Website, Mobile apps, PMS). The challenge was to identify gaps in the current web platform and seek opportunities and solutions to accommodate scaling business propositions and varied user groups to ensure a seamless experience across all services offered. Besides the […]
Abt Healthcare Toolkit: Mitigating Infant Mortality Through Research And Design
Our Strategy The Thinker Approach The project began with a formative workshop that discussed ecosystem maps, patients, and healthcare provider journeys. This helped us identify specific areas of intervention, ultimately fueling the field research. With the help of the empirical understanding of volunteers of Abt, we conducted a one-week deep ethnographic research of the two […]
Mediport: Everything healthcare, at fingertips
The Challenge Mediport aims to redefine the way various constituents of the healthcare ecosystem interact with each other and ultimately with the consumer. Mediport’s specialized technology solutions were envisioned to enable digital interactions leading to optimized/streamlined processes and increased revenues and profitability for its partners. In this process, Mediport needed to present a unified front […]
Avanti Cardiogym: ‘Fitness At Your Fingertips’ Made Real
Our Strategy The Thinker Approach Being an execution-based project, our team had to start working on fulfilling the requirements of the project right off the bat. We spent time understanding the ergonomic needs of the equipment. What helped greatly was the well-placed mounts of research we received from the team at Avanti. It also played […]
Dr. Reddy’s Vikreta Connect: Vendor Engagement Portal That Delivers Trust
Our Strategy The Thinker Approach Think Design commenced the project by understanding the business and technology requirements for the platform through close collaboration with the teams at Dr. Reddy’s Laboratories. Moving on to workshop sessions and presentations, we understood the brand’s vision and goals that helped drive our design directions. This was essential for bringing […]
Sun Pharma Genie: Internal employee portal to engage and delight
Challenge Sun Pharma envisaged to be positioned as a brand that was contemporary, collaborative and provides an engagement platform for its employees which was both simple, intuitive and seamless. Think Design needed to design a seamless experience for the existing intranet portal which not only enhances usability but also meets the new standards of a […]