UI UX Design

Re-defining User Experiences for Platforms & Digital Ecosystems

In a digital landscape, every business needs the experience of their users to be relevant, delightful and impactful. As customers and users both become digitally mature, UI UX also stands at a critical juncture to come to an age, propelling user journeys and interactions to the next level of a smarter, future-oriented reality.

Businesses and brands are increasingly aware of the importance of User Experience in their growth roadmap. Augmenting product and service innovation initiatives with equally strong UI UX capabilities is not choice to make. It is an imperative.

Experience driven transformation is the order of the day. As a UI UX company rooted in human-centric methodologies and product design DNA, we are more prepared than ever to drive your transformation.

It is also important to consider the maturity of UI/ UX practice as it is your third pillar along with marketing and technology. Maturity in terms of the breadth of capabilities, thought leadership and understanding the intricacies of how UX UI not only fits in the grand scheme of things, but also lead the future.

The tricky equation between UX and Time

20 Product performance metrics you should not miss

What are the challenges blocking your next business move?

1. You are a technology empowered company and you want to productize that disruptive idea of yours.

Conceptualizing and creating a product needs you to have a vision, know your competition and create a great design from the word go, while this being in the context of your strategic positioning. You require a team which would have inherent capabilities to think product, design it for acceptance and along the way address: Product strategy, Positioning, Branding, Communication and other needs that tag along.

At Think Design we look at needs, developing a way of working that helps companies in their product creation journey as we shift from macro to micro and back, rapidly as we prototype. Our multidisciplinary capabilities, technological expertise and innovation led approach to work, drives us to build and deliver products that win customers!

Further, our understanding of data in the realm of user experience, user journeys and user behaviour has helped many of our clients leverage our capabilities to their advantage. Below are a few manifestations of our expertise in bringing pioneering initiatives to life.

CASE STUDY

Airtel Payments Bank: Powering India’s first payments bank with Design

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CASE STUDY

Zoylo: Designing the digital healthcare ecosystem

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CASE STUDY

Reliance Smart Money: Redefining investment category

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CASE STUDY

Airtel XStream: Impacting 100 Million users through superior UX Design

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CASE STUDY

Analyttica TreasureHunt: An intelligence marketplace

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2. You are a business looking to grow while trying to keep your legacy intact.

In a rapid spree to keep pace with your competition and your customers’ needs, your touch points may have grown inorganically. You have increased your offerings, however, they may all seem incoherent and not aligned to your organizational goals and operational concerns. In order to offer coherent User Experience, you need to take the path of transformation. You want to take that big plunge instead of getting into the incrementality trap.

At Think Design we understand and consider the operational, marketing, strategic and IT challenges of a business while solutioning to keep intact the fundamental identity. Our in-depth understanding of the key ground challenges of a business, its user segment and impact of innovative changes it would bring to its organization and stakeholders, runs through our years of work expertise built in tandem with different industries and domains.

Further, our deep expertise in User Research helps us identify those constituents of success and go after them… strategically and deliberately. We have architected and delivered many such transformations in the past and here are a few manifestations of that:

CASE STUDY

GE Configurator: Defining workflows for a fortune company

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CASE STUDY

IDBI Federal: Transforming a legacy product

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CASE STUDY

Hindustan Times: Transformative design for the legacy newspaper

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CASE STUDY

Manorama Yearbook: Re-imagining digital for India’s gold standard knowledge bank

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CASE STUDY

Axis Bank: Transformation of experience across platforms and ecosystems

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Navigating UI UX Concerns

We have developed a way of working that addresses your strategic, technical, and creative needs at the same time. We think broad and act deep; and manage inter-relationships among User, Business, and Technology seamlessly. We strategize User Experience and along our way, we deal with many complex issues that need to be addressed. We create interfaces and interactions that manifest all these aspects.

USER

User profiles

Journey maps

Mental models

User stories

Accessibility

Desirability

BUSINESS

Vision & Mission

Segmentation

Proposition

Positioning

KPIs

Viability

TECHNOLOGY

Tech stack

Architecture

Frameworks

Standards

Processes

Scale & Feasibility

BIG PICTURE

Ecosystem

Dependencies

Data

Trends

Competition

Patterns

UX practice needs as much thinking as doing

We discovered this early on and created a set of guiding principles and methods based on this insight. With 15 years of experience across several touchpoints and technologies, we apply our expertise to your advantage… just so that you win!

While we are guided by User Research and Data for Insights leading to UX Design decisions, we appreciate the pertinence of linking the reality to outcomes relevant to Users, addressing Business challenges and Technological initiatives. Through several years of UX Practice, we developed an approach that addresses your top leadership concerns, delivering measurable business results, leading to ROI justification.

Constituents of a class-leading online experience

We advocate the concept of breakdown and conquer. We embark on several baby steps, each with a goal of its own; and at the end, we would have reached where we envisioned.

Information Architecture

Information Architecture addresses the placeholders for various pieces of information or modules. At Think Design, the IA is architected with user journey as basis, contextualized differentially for different platforms.

Navigation Framework

Do we require mega menu or more work space? Are we considering touch devices? Are users predisposed to a structure ? We address these questions and more.

Wireframing

The purpose of wireframing is to generate alternatives rapidly before each element is detailed to perfection. It’s an essential step to iterate and discuss technical approaches and strategic alternatives.

Storyboarding

Interactivity being key to the quality of user experience, we consider storyboarding an activity giving a birds eye view to the UI pattern. Storyboards capture user journey, experience and address key flows.

Prototyping

Prototyping allows the validation of ideas with users, stakeholders and designers themselves. We employ various methods of prototyping, choosing among quick and dirty to pixel perfect prototypes as the situation demands.

Interaction Design

Interaction Design manifests in controls, components, animations and feedback; and define the usability and relevance of an interface. We innovate those elements, if need be.

Input Forms

User input forms are the primary way your users are communicating to you. Designing forms better, incorporating and designing newer technological alternatives like chatbots, makes life easier for you and your support teams.

Information and Data Design

Better visualization leads to better insight. In times where no application is complete without embedded analytics, we provide actionable insights, through user centric design, powered by superior data discovery.

Visual Branding

Visual branding supports your product and brand to communicate consistently through visual language. It includes concerns of trends, preferences, brand language and usability and their inter-relations.

Specifications and Guidelines

Being at the helm of it all, we understand the importance of implementing design intent towards scalability. Specs go a long way in ensuring this, empowering developers to make informed decisions independently, coherently.

Front end

Our design cuts across a breadth of technologies and applications. Utilizing new age technologies like angularJS, reactJS, HTML, CSS, JQuery, Javascript we prototype and deliver exactly what we design.

2019 INDIA'S BEST DESIGN AWARD

Think Design is India's Best Design Studio for the 4th successive year.

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2019 INDIA'S BEST DESIGN AWARD

Think Design sweeps 3 awards at India's Best Design Awards.

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2019 CII DESIGN EXCELLENCE

Think Design receives CII Design Excellence Award 2019.

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2018 GOOD DESIGN AWARD

Think Design sweeps two awards at Good Design Australia 2018.

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2018 IF DESIGN AWARD

Our work for Reliance Smart Money is recognized with iF Design Award.

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2018 INDIA'S BEST DESIGN AWARD

Think Design is India's Best Design Studio for the 3rd successive year.

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2018 INDIA'S BEST DESIGN AWARD

Think Design sweeps 3 awards at India's Best Design Awards

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2017 GOOD DESIGN AWARD

Our work for FiGO app has won Good Design Award 2017.

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2017 CREATIVEPOOL ANNUAL

Our work for FiGO app has won Creativepool people's choice award.

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2017 INDIA'S BEST DESIGN AWARDS

Think Design is India's Best Design Studio for the 2nd successive year.

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Creating Value in Every Industry

News media & Entertainment

News portals and apps, Media & Entertainment portals and apps, OTT, Mobile TV, Music, Streaming.

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Enterprise & IT

ERP, Utilities, HRMS, Planning tools, Data & Analytics, LMS, Enterprise systems, Productivity suites.

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Healthcare & Lifesciences

Medical devices, Hospital management systems, Pharma, Wearable tech, Personal healthcare, Fitness, Wellness.

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Networks & Smart devices

Telecom, Home automation, Data networks, M2M, IoT, Utilities, Law enforcement, Defense & Border security.

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Education & Edtech

Institutions, Portals, Apps, Learning management, Gamified learning, MOOCs, Universities, Learning centers.

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Banking & Financial Services

Fintechs, Banks, Insurance, Payments, Wallets, Lending, Trading, Investment, Blockchain, Currencies, Wealth management.

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End-to-End Design Expertise

UI UX DESIGN

User & Design Research

Data Design

SERVICE DESIGN

Expert Perspectives on Design

UX for IoT Devices: Designing Seamless Multi-Device Flows

Internet of Things (IoT) is transforming the way we sustain and work, creating a world where connected devices communicate with each other, providing real-time insights and enabling automated actions based on our inputs. But as IoT technology evolves, so does

Fundamentals of Conducting Focus Groups

Understanding users is paramount when designing globally accessible, intuitive products. Gaining valuable insights from user behaviors, triggers, and requirements helps create designs that resonate with the target audience. One method that has stood the test of time, as part of

Advanced Personalization Strategies That Are Elevating User Experiences

Personalization has evolved beyond being a mere trend in product design. It is now a necessity for businesses to engage users seamlessly and improve the overall user experience through intuitive design to build brand loyalty among the audience. Successful personalization

UX for IoT Devices: Designing Seamless Multi-Device Flows

Fundamentals of Conducting Focus Groups

Advanced Personalization Strategies That Are Elevating User Experiences

Let's bring your ideas to life

Partner with a Trusted Global UI/UX Leader

UI UX Design

Re-defining User Experiences for Platforms & Digital Ecosystems

Experience driven transformation is the order of the day. As a UI UX company rooted in human-centric methodologies and product design DNA, we are more prepared than ever to drive your transformation.

Suggested Read

The tricky equation between UX and Time

20 Product performance metrics you should not miss

What are the challenges blocking your next business move?

1. You are a technology empowered company and you want to productize that disruptive idea of yours.

2. You are a business looking to grow while trying to keep your legacy intact.

Navigating UI UX Concerns

USER

BUSINESS

TECHNOLOGY

BIG PICTURE

UX practice needs as much thinking as doing

Constituents of a class-leading online experience

Information Architecture

Navigation Framework

Wireframing

Storyboarding

Prototyping

Interaction Design

Input Forms

Information and Data Design

Visual Branding

Specifications and Guidelines

Front end

News media & Entertainment

Know More

Enterprise & IT

Know More

Healthcare & Lifesciences

Know More

Networks & Smart devices

Know More

Education & Edtech

Know More

Banking & Financial Services

Know More

Let's bring your ideas to life

Let's Connect

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