Predicting future mobile User Experience
Think Design worked with a multinational mobile phone brand to predict mobile phone UX that would include key features of the OS, bundled apps and their experiences, CMF patterns, packaging design, and hardware features.
To achieve this, Think Design used a varied set of research methods: PESTEL study, market scan, one-on-one user interviews, focus groups, prototyping, and user validation. Key takeaways included character profiles (persona), a day-in-the-life, design concepts, technological references, and documentation of insights followed by concepts. Read More
User behavior in the context of authentication
Think Design worked with an Industry body of network operators to understand and propose suggestions related to user behavior in the context of authentication.
For this, used a combination of research methods that gave holistic understanding of the situation: Secondary research (document research), Usability test, User interviews, FGD, Ideation, and User Validation. Key takeaways included documentation of the entire process, insights discovered, and design recommendations in the form of concepts and flows. Read More
Systems understanding of Infant mortality
Think Design was commissioned to mitigate infant mortality through design solutions that are low cost and targeted at low literacy users in the state of Bihar, India. Think Design formulated a comprehensive research strategy that included: Stakeholder workshops, Participatory design (journey maps), Field surveys, Rapid ethnography, In-depth interviews, and Secondary (document) research.
This was followed by ideation, design concepts, prototyping, and user validation. Outcome generated from this has been developed and deployed in target locations and has been successful in its mission. Read More
What is it that we need to re-define?
Think Design worked with one of India’s largest edu-tech company for the purpose of re-defining their product proposition. As we didn’t have a clear understanding of the “What is it that we need to re-define”, we opted to take a research route.
As a result, an 8 week research sprint spanning 17 locations in India followed, wherein we employed relevant research tools to gain insights: Shadowing teachers while using the tool, Rapid ethnography across schools, Stakeholder interviews involving teachers, sales representatives, school principals, and parents. Thus, a comprehensive understanding emerged that gave clear insights into the direction we needed to take. Read More