Home / Services / Data Design

Unlock the Power of Your Data with Our Visualization Services

In an era where data drives decisions, effective communication of insights is paramount. Our Data Visualization Services leverage Interactive Data Visualization techniques to transform complex datasets into engaging visual narratives. At Think Design, we’re not just visualizing data; we’re empowering your organization to unlock the full potential of its information.

As of 2025, only 26% of employees in large organizations have access to business intelligence tools, highlighting a significant gap in data accessibility. To empower non-technical users to make informed decisions, information must be presented in a more consumable and engaging manner.

Raw numbers can be overwhelming, obscuring critical insights. Visuals, however, transcend complexity and communicate directly. We bridge the gap between data and understanding, transforming complex analytics into compelling visual stories that empower your team to make smarter decisions, faster.

Our expertise in design enables us to help decision-makers leverage data intuitively. Make your organization future-ready by building on the vision of data which guides informed decisions. Empower your people through an experience of easier visual discovery and smarter solutions.

Our Approach to Crafting Interactive Data Visualization Solutions

At the cusp of qualitative and quantitative

We intend to bridge the gap between what the decision makers want and analysts think they must want, By understanding the needs of the users and co-relating stories that need to be told, we help make the data interactive, insightful and actionable.

Understanding hierarchy

There is a hierarchy implicit in the usage of data visualization. For example, discovering KPIs (Key Performance Indicators) precedes the nuts and bolts that make them (drill downs). Understanding the domain and business needs from the POV of data users go a long way in making hierarchical configurations that are meaningful to users.

Interactivity

Dashboards, Reports, Data Products, Portals et al… there is always an intent of user interaction in them. While we focus on appropriateness of information and metrics to serve the right insights, we also emphasize on how users interact with each element to derive insights on their own. User research comes in handy to understand the analytical and interaction needs of the users.

Using appropriate visual charting

While there are a host of data charts available, understanding which ones to choose in which context relies on having a theoretical understanding of the method and the experience of actually applying them. The framework allows us to choose the appropriate chart type, based on the information one has and the insight one needs to gain through the chart.

At Think Design, we took the initiative to create a simple yet very powerful framework that design practitioners in our organization and outside can immediately use. It aids in making design choices that will allow users to quickly understand the insights you’re trying to convey through the right visual data discovery.

Think Design’s Data Visualization Framework

Discover DISTRIBUTION

Understand how your data is spread across regions/median and determine inconsistencies.

Discover CHANGE

Understand how your data changes with changes in other factors and predict trends.

Discover INTERCONNECTION

Understand what your data is interconnected to and discover the way it flows.

Discover RANK

Understand how your data points are comparable and the way they can be ordered.

Discover PROPORTION

Understand what your data is made up of and see the parts of the whole.

How to use the framework

For any business use case, it is of value to pick at least one data chart from each of the different 5 nodes available. To analyze and gather insights comprehensively, discover change, composition, distribution, rank, and interconnections in data.

For example, looking at Climate Change data, one can gather various insights. Some of the questions we can ask and find answers for, through a chart from each category are:

CHANGE

How has climate changed over a period of 10 years?

PROPORTION

What is the percentage contribution of different factors which has led to climate change?

RANKING

What is the comparison of carbon emissions from developed countries. Who is the top contributor and who is the least?

DISTRIBUTION

What is the distribution of temperature rise across the globe?

INTERCONNECTION

What are the interconnections between risks associated with climate change (economic, societal, technological, environmental, geopolitical)?

Effective visualizations, designed with the audience in mind, transform complex data into clear insights by filtering out irrelevant information. By delivering these insights in an engaging format, we not only enhance comprehension but also create memorable experiences that drive informed and decisive action.

TABLEAU
POWER BI
D3.JS
INFORMATION DESIGN
KPIs & CONTENT
PUBLISHING TOOLS
UI, UX AND JOURNEYS
WEB TECHNOLOGIES
CHART API

Expert Perspectives on Design

Championing Data Storytelling: Blending Narratives with Interactive Charts

In today’s data-driven world, organizations are flooded with data as a consistent stream of numbers, charts, and raw datasets. However, without context, data often remains a collection of abstract figures, struggling to resonate with the overall experience one tries to

Designing for Data creation, moving beyond Data driven Design

Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context,

Clustering Datasets: How to discover your order in the chaos?

Data has a lot of untapped potential. However, a dataset that is not classified or grouped does not create meaning for the users. The most important thing to make the data meaningful is to organize the information in a way

Let's bring your ideas to life

Partner with a Trusted Global UI/UX Leader