Enabling actionable insights through organizational intelligence.
We exist to catalyze that pervasive shift, driving consumer and organizational intelligence.
Numbers are hard to understand, visuals are universally understood. We understand your analysts so you can understand your data.
Our Approach to Crafting Data Design Solutions
At the cusp of qualitative and quantitative
Understanding hierarchy
Interactivity
Using appropriate visual charting
At Think Design, we took the initiative to create a simple yet very powerful framework that design practitioners in our organization and outside can immediately use. It aids in making design choices that will allow users to quickly understand the insights you’re trying to convey through the right visual data discovery.
Think Design’s Data Visualization Framework
Discover DISTRIBUTION
Understand how your data is spread across regions/median and determine inconsistencies.
Discover CHANGE
Understand how your data changes with changes in other factors and predict trends.
Discover INTERCONNECTION
Understand what your data is interconnected to and discover the way it flows.
Discover RANK
Understand how your data points are comparable and the way they can be ordered.
Discover PROPORTION
Understand what your data is made up of and see the parts of the whole.
How to use the framework
For any business use case, it is of value to pick at least one data chart from each of the different 5 nodes available. To analyze and gather insights comprehensively, discover change, composition, distribution, rank, and interconnections in data.
For example, looking at Climate Change data, one can gather various insights. Some of the questions we can ask and find answers for, through a chart from each category are:
CHANGE
How has climate changed over a period of 10 years?
PROPORTION
What is the percentage contribution of different factors which has led to climate change?
RANKING
What is the comparison of carbon emissions from developed countries. Who is the top contributor and who is the least?
DISTRIBUTION
What is the distribution of temperature rise across the globe?
INTERCONNECTION
What are the interconnections between risks associated with climate change (economic, societal, technological, environmental, geopolitical)?
When visualizations are created using charts that fit the context of the audience, they elicit greater comprehension and making out of insights. An effective visual is necessary because it can eliminate the clutter (information which is not relevant) while making insights memorable, engaging and persuasive to drive us towards actions.
TABLEAU
POWER BI
D3.JS
INFORMATION DESIGN
KPIs & CONTENT
PUBLISHING TOOLS
UI, UX AND JOURNEYS
WEB TECHNOLOGIES
CHART API
DATA VISUALISATION CHARTS
SERVICES & EXPERTISE